We must admit that shop visual impact can significantly improve customer experience, directly present goods to customer in the most attractive way which drive more business to shop. Professional quality displays not only help you get more profit but also strengthen your brand. What tips and tricks should very visual merchandise utilize when creating inspirational store displays that convert shoppers into customers?
1. Storytelling through visual concepts
Storytelling in visual merchandising is a way to incite imagination. A tight visual concept is able to offer a potential client inspiration for a certain style, and can trigger an aspirational feeling. Simply, it’s all about delivering a theme through the way your products are laid out.
You can use this concept to great effect when creating your store display. For example, coordinating of a collection of products – just like the yellow and black Autumnal look on the right – is a great example of inspiring customers through storytelling when combined with the right props and LED Light signage.
2. Highlight Products
When the season starts, you want to focus on new products or draw customers attention to enter the store. You may use the light to strengthen the products so LED light panel could be the bottom light resource offer a focal point-and take a closer look at your products.
3. Colour Visua
How a visual merchandiser utilises color is one of the most important aspects of the job. From the planning stage, creating product collections and ranges based on colour can heighten the cohesiveness and visual styling of your store.
Whether you go for a high-contrast dramatic look or a palette of matched tones, what’s important is that you balance them well and utilise an array of placement and spacing variations to achieve the right feeling. We also offer the warm white color to light up your products.
4. Using symmetry in your displays
Repeating the way your products are folded, stacked, hung and styled in symmetrical ways can elevate your store’s visual feeling. When repeating products around a focal point – in this example a table fixture – and using symmetry in styling your display, you can also look to incorporate different colour balancing techniques to deliver an even more striking look.
For your shop & retail fixture light panel, you contact with MAX Illumination LED Light Panel.